Nestlé appoints REBORN to handle digital for Nestlé corporate and Nescafé brands
![outside_2_d[6].jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/2015/04/05080053/outside2d5B65D.jpg)
REBORN has recently picked up further key digital responsibilities for Nestlé.
REBORN, which already holds the Milo account, has been appointed by the FMCG giant to handle work on Nestlé corporate and Nescafé brands.
Says Noel Magnus, group managing director, REBORN: “We’re really, really excited about these wins – it’s a testament to the recent changes we’ve made to our business.
“The high quality of our recent appointments, and the breadth of our new offer impacted significantly in these results – adding such important parts of Nestlé to our roster is just brilliant.”
Says Magnus: “The agency is evolving nicely.”
Over the past 3 months, REBORN has added a number of key personnel including Paul Dunne (creative director) from M&C Saatchi – as well as launching a JV with thedylanagency’s, Dylan Taylor. The agency has also added nine new staff members across account management, strategy, creative and social.
Says Magnus: “We’ve been flat out over the past few months – so it’s really satisfying to see results like this coming through.”
REBORN will be announcing three other wins, in the coming weeks.
Says Magnus: “Having genuine capability in all key communication channels is essential for optimised delivery – I’ve always believed that. And in today’s world, with marketing departments under serious resource and time pressure, it makes more sense than ever.”
In other REBORN news, the location of its first overseas office is expected to be announced in mid to late May this year. Magnus advised that ‘but for a few I’s and T’s, everything is in place for the launch’.
Discussions are also underway regarding further overseas locations.
Says Magnus: “We do have a few interesting conversations going on at the moment – let’s see where they lead. Early days at this stage, but we are keen to increase our footprint if there’s logic to it.”
(Pictured L-R: Paul Dunne, CD; Matt Hill, finance director; Sabir Samtani, co-founder & director; Noel Magnus, MD; David Easton, co-founder & director)
7 Comments
Isn’t it marvelous what a difference …?
Is the new overseas office going to be as big as the Melbourne office?
Some real momentum about this place at the moment
Congrats Sabir and Dave.
Do some work then talk about it. 80s era press releases about conquering the world don’t cut it.
@where’s the output
Thanks for the tip.
In the meantime we’ll keep pushing ahead, doing our best to win more business – improve our business and grow our business.
Oh and don’t fret too much, there is some nice, intelligent work coming through as well. Perhaps that’s why we’re winning business.
don’t feed the trolls, it makes you look defensive, as if they hit a nerve.
Which they haven’t I’m sure, because you have some intelligent work to show real soon. Absolutely. And then there’s that overseas office.