Nestlé Soothers ‘soothes any number of sore throats’ in the latest campaign via Ogilvy Sydney
Soothers wants Australians to know Soothers can soothe any number of sore throats in the latest campaign for Nestlé Soothers, developed by Ogilvy Sydney.
Says Leigh Bignell, Sydney’s executive business director: “Our challenge was to talk about sore throats in a different way. We didn’t want to just play in the traditional sore throat season, we wanted to remind people to reach for Soothers when they suffer a mild sore throat, whatever the cause.
“The result is a campaign that we’re all very excited about. It’s one of those ideas that everyone felt passionately about from the beginning, and one that feels right from both an engagement perspective and a brand promise.”
Directed by the talented Swedish directors RBG6 (Lars and Joel), the campaign also features the iconic Tom Baker as the ‘soothing’ voice which also helps set the campaign apart.
Launched this week, the campaign comprises a 30 and 15-second TVC supported by unique pre-rolls on YouTube, plus in-store activity, all utilising the tagline “Soothers soothes any number of sore throats”.
The campaign will also launch a content element in June.
Derek Green – Executive Creative Director – Ogilvy Sydney
Boris Garelja – Creative Director – Ogilvy Sydney
Andrew Hankin – Senior Copywriter – Ogilvy Sydney
Andy Cooke – Senior Art Director – Ogilvy Sydney
Leigh Bignell – Executive Business Director – Ogilvy Sydney
Sheridan Turner – Group Account Director – Ogilvy Sydney
Kate Solomon – Senior Account Director – Ogilvy Sydney
Natalie Mitchell – Agency Producer – Ogilvy Sydney
Vivian Rowden – Strategic Planner – UrsaClemenger
Production Company – Photoplay Films
Oliver Lawrance – Producer – Photoplay Films
Lars and Joel – Directors – RBG6
18 Comments
Great to see Derek making a big difference on creative output already.
http://youtu.be/da0mFHjN8DU
lovin the art direction & casting of RBG6, great campaign guys!
beautiful work guys, simple bold sets and great casting. Tom Baker for VO was quite a coup too
Nice one Photoplay and Ogilvy, Looks excellent !
great campaignable idea & RBG6 have totally pulled it off, well done guys
Me likey that voice. And, full credit for getting the word gob into an ad.
….that Ogilvy have to spam the blog with their own positive comments. Especially the last one.
its really well done, and a simple idea. congrats
Not exactly revolutionary creative to deliver a list of uses for your product. It’s OK work and nicely shot but it all feels a bit formulaic and forced.
Standard idea but produced in a decent manner and should provide a ‘little’ bit of cut through for the brand.
clever and really entertaining, I enjoyed it
Original idea, probably not but great to see something with decent craft.
Every other producer / agency / suit / client would rip the crap out of the budget and leave the creatives with a 2¢ production, then blame the poor creatives when it looks terrible and has zero humour value.
Writing is great too.
…and it’s bloody hard to get anything half decent made through that shit show of a company, so well done.
Nah it’s pretty good aye. In yah gob.
That made my sore throat from vomiting.
What’s happened to my old favourite menthol & eucalyptus soother in the red packet, cannot seem to buy them anywhere ?
The new eucalyptus & menthol and others are just YUK
You must be the same person who come up with the poor taste ad for sensory experience. The word GOB makes it tasteless and is not necessary.