Nine, Seven and Ten warn WPP’s GroupM to stop talking down the free-to-air TV industry or face ­serious consequences in advertising negotiations

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DANNY-groupM.jpgIn today’s Media section of The Australian Darren Davidson reports that the CEOs of the three main commercial networks have launched an unprecedented attack against the biggest buyer of television airtime in the country, warning WPP’s GroupM’s Chief Investment & Intelligence Officer Danny Bass (pictured) to stop talking down the free-to-air TV industry or face ­serious consequences in advertising negotiations.

The comments from the chiefs of Nine, Seven and Ten were in response to comments made by Bass in the AFR last Monday.