OZ scores 27 finalists at shortlist stage of One Show Direct, Interactive, Mobile, Radio awards
The One Club has released the third round of finalists – Direct, Interactive, Mobile and Radio – for the 42nd Annual One Show Awards. Overall, The One Show received more than 20,000 entries from agencies in 65 countries.
Australia has performed well, scoring 27 entries making the cut, led by Leo Burnett Sydney with six finalists, followed by Saatchi & Saatchi Sydney with five finalists and M&C Saatchi Sydney with three.
Direct Saatchi & Saatchi / Sydney has two shortlisted for OPSM Penny The Pirate with one apiece to Leo Burnett / Melbourne for Crikey Set In Stone; Whybin\TBWA Group, Melbourne for ANZ GAYTMs; McCann / Melbourne for Tiger Air Infrequent Flyers Club; Havas Worldwide Australia / Sydney + One Green Bean / Sydney for Virgin Mobile Australia #MealForAMeal; Leo Burnett / Sydney for Samsung S-Drive and The Monkeys / Sydney + Mango PR / Sydney for IKEA AirBnb.
Interactive McCann / Melbourne for Metro Trains Dumb Ways to Die: The Games; Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney for Cancer Council NSW The I Touch Myself Project; M&C Saatchi / Sydney for Optus Clever Buoy; DDB Group / Melbourne for RSL Australia Minute of Silence and Whybin\TBWA Sydney for Tourism New Zealand NZdronie.
Mobile Three for Saatchi & Saatchi / Sydney for OPSM Penny The Pirate; two for M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth for Optus Clever Buoy; McCann / Melbourne for Metro Trains Dumb Ways to Die: The Games; DDB Group / Melbourne + Exit Films / Melbourne for RSL Australia Minute of Silence; and VML Australia / Sydney for Rip Curl Search GPS.
Radio Two for Leo Burnett / Sydney for Samsung Dad; two for Leo Burnett / Sydney for Samsung Meeting; one for Leo Burnett / Sydney for Samsung Ballet; one for Marketforce / Perth for 96FM Go Buoy.