Scenic Tours takes viewers on a motion graphics journey in new work via The Magnificent Itch

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job_Scenic_Tours_large_01.jpgAward winning animation company The Magnificent Itch have just finished a short film for the rebrand launch of Scenic Tours, an Australian tour operator with a world class reputation.

Says Michelle Black, general manager, sales & marketing at Scenic: “We absolutely loved working with The Magnificent Itch, they completely nailed the brief and creatively interpreted it to a tee. We were over the moon with the results – it’s a beautiful animation, emotive, powerful and simple. We used this as part of our rebrand launch communications and it has achieved us international recognition, we couldn’t have asked for more. We really look forward to working with the team again.”

job_Scenic_Tours_large_02.jpgThe film has a hand-drawn look, with travelling lines designed to trigger daydreams and memories of poignant moments and adventure. The film is accompanied by simple text phrases and a classical, piano led soundtrack.

Says Stefan Wernik, director: ”The Scenic Tours marketing job_Scenic_Tours_large_03.jpgdepartment gave us a great script and premise; to create something that reflected the hand crafted nature of the brand. It was up to us to construct an animation that captured that feeling while launching the brand’s new design. Everyone in the team really excelled on this one, from the animators to the composer, I’m really proud of what they achieved.”

Director – Stefan Wernik

Producer – Guy Jamieson

Art Design and 2D animation – Alexander Watson

Compositing – Jason Morice

3D Animation – Arthur Collie

Music – Stephen Frost