Smith’s celebrates Aussies’ love of sport in its latest campaign via Clemenger BBDO, Sydney

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SMITHS-TVC.jpgSmith’s Crinkle Cut Chips are the ultimate crowd pleaser and regardless of what kind of fan you are, Smith’s potato chips are the snack that all fans agree on.

 

This led to the creation of a campaign by Clemenger BBDO Sydney has launched a new campaign for Smith’s Crinkle Cut Chips featuring Smith’s spokesman, Stephen Curry to celebrate the diversity of Aussie sport fans.

 

Smiths-For-All-Fans-The-Coach.jpgSmiths-For-All-Fans-The-DieHards.jpgThe “Smith’s – For All Fans” campaign, including TV, print, outdoor and digital executions, holds up a mirror to the nation and celebrates the unsung heroes of sport – the fans – letting punters find out which kind of fan they are. In doing so, it aims to remind the nation that sport just isn’t sport without your mates and your Smith’s.

Says Malcolm Caldwell, creative director at Clemenger BBDO Sydney: “Smith’s potato chips have been a part of the fabric of Aussies lives for decades with families and friends enjoying them while watching sport. This campaign is a fun look at the many different types of sports fans out there and their love of the country’s favourite chip.”

Says Jenni Dill, marketing director of Smith’s: “Smith’s is for all fans, and our new campaign is one of the most engaging pieces of communication yet developed for Australia’s much loved chip brand – Smith’s. You know you love ’em’.”

 

Clemenger BBDO Sydney

Malcolm Caldwell – Creative Director

Ian Broekhuizen – Creative Director

Nick Bonney – Senior Art Director

Denny Handlin – Senior Copywriter

Graham Alvarez – Senior Strategy Planner

Jill Cummins – Strategy Planner

Jo Howlett – Senior Producer

Jasmina Krnjetin – Group Account Director

Ryan Corlett – Account Director

Tom McManus – Account Executive

Rachel McEwen – Account Coordinator

 

PepsiCo

Senior Marketing Director – Jenni Dill

Senior Marketing Smiths-For-All-Fans-The-Shushers.jpgManager – Sheri Juchau

Brand Manager – Kimberly Pettet