‘South America begins in Buenos Aires’ in Air New Zealand’s new campaign via Host, Sydney
Air New Zealand has launched a new campaign via Host, Sydney highlighting Buenos Aires as the perfect springboard for a South American trip.
The campaign comes from a simple insight – that if you ask any local the best place to visit in South America, chances are they’ll passionately try and convince you to visit their hometown above all others. Ask them the second best place to go, and Buenos Aires almost unanimously comes in at number two. With its great nightlife, rich history street culture, it’s the one city they can all agree on.
Along with Air New Zealand’s airline partners it can connect Australians to 13 South American destinations – everywhere from Sao Paulo, Brazil to Lima, Peru – and over 30 destinations within Argentina, including Ushuaia, the gateway to Antarctica cruising.
The campaign has launched via Air New Zealand’s social media channels and seeded online to hit prospective travellers. The campaign also includes online video pre-rolls, display advertising and digital outdoor placements in NSW, VIC, SA and QLD.
Creative agency: Host
Media agency: PHD
2 Comments
Nice and simple, felt genuine. Not bad.
i really like this idea. being the best by being everyone’s second favourite. clever.