Sportsbet launches new Live Victorian Racing campaign via Ralphsmith Communications

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Screen Shot 2015-04-20 at 9.46.10 am.jpgOnline bookmaker sportsbet.com.au in conjunction with Ralphsmith Communications has today launched its latest campaign – Live Victorian Racing – Anywhere.

As the first and only corporate bookmaker to stream all Victorian Thoroughbred races live to its customers, Sportsbet teamed up with Ralphsmith Communications and developed a campaign that brings to life something Aussie punters have only dreamed of – if you’re with Sportsbet, you can now watch all Victorian races for free, live on your mobile – anywhere.

Says Luke Waldren, sportsbet.com.au’s GM, marketing: “We’re the only corporate bookmaker that offers Live Victorian Racing Streaming to its punters. It’s a great product innovation for our punters and we’re already seeing that the ad is giving them a good laugh. Having the team at Ralphsmith Communications work with our in-house creatives continues to provide great results.”

Agency: Ralphsmith Communications

Creative Director: Richard Ralphsmith

Producer: Julie Rutherford

Art Director: Duncan Le Cornu (Sportsbet)

Copywriter: Raman Goraya (Sportsbet)

Producer: Simon Coughlan (Sportsbet)

Director: Chris Sferazza, Honey Films