Sportsbet launches new Live Victorian Racing campaign via Ralphsmith Communications
Online bookmaker sportsbet.com.au in conjunction with Ralphsmith Communications has today launched its latest campaign – Live Victorian Racing – Anywhere.
As the first and only corporate bookmaker to stream all Victorian Thoroughbred races live to its customers, Sportsbet teamed up with Ralphsmith Communications and developed a campaign that brings to life something Aussie punters have only dreamed of – if you’re with Sportsbet, you can now watch all Victorian races for free, live on your mobile – anywhere.
Says Luke Waldren, sportsbet.com.au’s GM, marketing: “We’re the only corporate bookmaker that offers Live Victorian Racing Streaming to its punters. It’s a great product innovation for our punters and we’re already seeing that the ad is giving them a good laugh. Having the team at Ralphsmith Communications work with our in-house creatives continues to provide great results.”
Agency: Ralphsmith Communications
Creative Director: Richard Ralphsmith
Producer: Julie Rutherford
Art Director: Duncan Le Cornu (Sportsbet)
Copywriter: Raman Goraya (Sportsbet)
Producer: Simon Coughlan (Sportsbet)
Director: Chris Sferazza, Honey Films
1 Comment
Good idea that nails the benefit, and nicely executed. Whether or not you can get that kind of phone service on top of a mountain remains to be seen.