Tatts Lotteries unveils giant balloons above yachts in new outdoor via GPY&R Brisbane
April 29 2015, 10:15 am | | 5 Comments
Tatts Lotteries via GPY&R Brisbane, has given Australians an extra reminder to get their Powerball entry, with a new outdoor campaign launched this week.
The campaign was led by an eye-catching outdoor activation. Giant, arrow-shaped helium balloons were floated above luxury yachts on the Gold Coast, showing how winning Powerball can change the lives of everyday Australians.
Says Ben Johnson, brand portfolio manager at Tatts Lotteries: “Winning Powerball gives you ultimate freedom. For many of our winners that includes the freedom to buy a yacht and sail around the world.”
The balloon display is supported by print, outdoor and social media.
5 Comments
That’s how it’s done, simple, and will work it’s arse off.
Awesome work GPY&R Brisbane!
Awesome – well done, boys! That’ll work it’s Tatts off!
That’s hilarious.
Genius work, guys.
Straight to Cannes.