The Clemenger Group named as Campbell Arnott’s sole creative agency partner after pitch
Campbell Arnott’s Australia has appointed The Clemenger Group as its creative agency partner across the entirety of its business, resulting in five-year incumbent DDB Sydney losing its slice of the business.
The Clemenger Group’s bespoke business unit The Kitchen Table will be responsible for all external marketing communications working on brands including Arnott’s Shapes, Tim Tam, Vita-Weat and Campbell’s Soup, V8 and Real Stock portfolios.
Says VP of Marketing David McNeil: “Campbell Arnott’s is excited to take one of the longest-standing existing creative relationships between Campbell’s and Clemenger and expand it across our Arnott’s business.
“The quality of the strategic and creative thinking we have seen throughout the review process has been superb. Creative excellence is at the heart of our strategy and we are very confident that we have the right partners to grow our brands.”
Director of Marketing Communications and Capability Anne Ricci says: “Clemenger’s The Kitchen Table presented an innovative new business and planning model that will ensure we create integrated campaigns that deliver the right messages in the right moments. This will future-proof Campbell Arnott’s communications model.”
Adds McNeil: “Arnott’s would like to thank outgoing incumbent DDB for their passion and commitment to its brands over the past 5 years, including celebrating milestones such as Tim Tams 50th Birthday.”
9 Comments
DDB has been on what seems like a downward trend for almost 3 years. Loss of all or parts of accounts like Tourism Australia, Telstra, McDs. The ongoing shuffle in creative leadership, management changes etc.
What happened?
CSR! CSR! CSR!
That’s how the cookie crumbles…
I think you’ll find the DDB wins of Westpac, BT, BWS and more recently Volkswagen Group (Commercial vehicles and Skoda) have dwarfed any part losses but thank you for your concern.
I’m more surprised that Arnotts are Ok for Clems to have Mars and also Smiths??
DDB is sliding. Arnotts is another shot across the bow. Time to stop talking and start doing.
@ Anna H… I doubt that Corporate Social Responsibility played much of a role in the decision
I’m more surprised that Arnotts are Ok for Clems to have Smiths after the recent horrendous work that just launched.
Must have been a sweet, sweet price they bought the biccies at.
Is it possible that Arnotts thought The Kitchen Table wasn’t Clemenger? Nice strat by Clems to avoid conflict by counting on the gullibility of young marketers and constructing a groovy-sounding nom de plume pop-up.
One work Luma, if you don’t know search.