Toyota USA fuels the Toyota Mirai on bullsh*t in a brand new online campaign via Droga5, New York

Screen Shot 2015-04-23 at 8.07.54 am.jpgDroga5 New York has just released a new online video 'Fueled by Bullsh*t' for Toyota USA which introduces the new hydrogen-powered Toyota Mirai. The campaign features Scott Blanchett, an engineer who tests whether the Toyota Mirai can run on bullshit.

The creative directors on this campaign are Aussie expats and Droga5 New York creative directors David Gibson and Nathan Lennon.

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: David Gibson
Creative Director: Nathan Lennon
Digital Designer: Devin Croda   
Art Director: Daniel Sumarna
Copywriter: Bryan Wolff                            
Global Chief Strategy Officer" Jonny Bauer
Group Strategy Director: David Gonzales
Strategy Director: Lee Sunga
Strategist: Emily Mulvey
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Parks Middleton
GM/Head of Account Management: Susie Nam
Group Account Director: Steven Panariello
Account Director: Bola Adekoya
Account Manager: Dave Murphy
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Head of Interactive Production Niklas Lindstrom
Executive Interactive Producer Jenn Mann
Associate Interactive Producer Morgan Mendel
Associate Director of Technology Keath Chan
Lead Developer Raymond Dolber
Senior Interactive Developer Jim Alexander
Senior Interactive Developer Amit Kumar
QA Lead Cory Savary
QA Engineer Yadira Isaac
Technology Lead Joachim Do     
Head of Art Production Cliff Lewis
Senior Art Producer Julia Menassa
Senior Art Producer Bianca Escobar
Photographer Paul McGeiver
Head of Print Services Rob Lugo
Executive Print Production Producer  Jeannie O'Toole
Senior Project Manager Anika Chowdhury
Production Company Warrior Poets
Director Morgan Spurlock
Executive Producer Jeremy Chilnick
DOP Luca Del Puppo
Staff Production Manager Stacey Kleiger                                    
Producer Christian Kendrick
Editorial Final Cut NY
Editor Patrick Colman
Editor JD Smyth        
Assistant Editor Geoff Hastings
Executive Producer Lauren Bleiweiss
Head of Production Viet-An Nguyen
Post Production The Mill
Head of Production Sean Costelloe
Producer Jason Bartnett
Producer Colin Moneymaker
Colorist Mikey Rossiter
2D Anne Trotman
2D Molly Intersimone
Creative Director Christopher Palazzo
Art Director  Pierce Gibson
Lead Animator Chris Mennuto
Sound Sonic Union
Mixer Rob McIver


CaseStudyHell said:

Nice idea.
Story could have been told in 1 minute. Lost me halfway through.

@CaseStudyHell said:

Story could have been told in one minute? That's good, it'll make a good TVC then.

For once can someone say something positive?

I loved it.

Emmett Brown said:

Guess they must've been tight on numbers

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