Toyota USA fuels the Toyota Mirai on bullsh*t in a brand new online campaign via Droga5, New York

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Screen Shot 2015-04-23 at 8.07.54 am.jpgDroga5 New York has just released a new online video ‘Fueled by Bullsh*t’ for Toyota USA which introduces the new hydrogen-powered Toyota Mirai. The campaign features Scott Blanchett, an engineer who tests whether the Toyota Mirai can run on bullshit.

The creative directors on this campaign are Aussie expats and Droga5 New York creative directors David Gibson and Nathan Lennon.

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Neil Heymann

Creative Director: David Gibson

Creative Director: Nathan Lennon

Digital Designer: Devin Croda   

Art Director: Daniel Sumarna

Copywriter: Bryan Wolff                            

Global Chief Strategy Officer” Jonny Bauer

Group Strategy Director: David Gonzales

Strategy Director: Lee Sunga

Strategist: Emily Mulvey

Head of Communications Strategy: Colleen Leddy

Communications Strategist: Parks Middleton

GM/Head of Account Management: Susie Nam

Group Account Director: Steven Panariello

Account Director: Bola Adekoya

Account Manager: Dave Murphy

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Broadcast Producer: Bill Berg

Head of Interactive Production Niklas Lindstrom

Executive Interactive Producer Jenn Mann

Associate Interactive Producer Morgan Mendel

Associate Director of Technology Keath Chan

Lead Developer Raymond Dolber

Senior Interactive Developer Jim Alexander

Senior Interactive Developer Amit Kumar

QA Lead Cory Savary

QA Engineer Yadira Isaac

Technology Lead Joachim Do     

Head of Art Production Cliff Lewis

Senior Art Producer Julia Menassa

Senior Art Producer Bianca Escobar

Photographer Paul McGeiver

Head of Print Services Rob Lugo

Executive Print Production Producer  Jeannie O’Toole

Senior Project Manager Anika Chowdhury

 

Production Company Warrior Poets

Director Morgan Spurlock

Executive Producer Jeremy Chilnick

DOP Luca Del Puppo

Staff Production Manager Stacey Kleiger                                    

Producer Christian Kendrick

 

Editorial Final Cut NY

Editor Patrick Colman

Editor JD Smyth        

Assistant Editor Geoff Hastings

Executive Producer Lauren Bleiweiss

Head of Production Viet-An Nguyen

 

Post Production The Mill

Head of Production Sean Costelloe

Producer Jason Bartnett

Producer Colin Moneymaker

Colorist Mikey Rossiter

2D Anne Trotman

2D Molly Intersimone

Creative Director Christopher Palazzo

Art Director  Pierce Gibson

Lead Animator Chris Mennuto

 

Sound Sonic Union

Mixer Rob McIver