After competitive pitch South Australia’s Motor Accident Commission picks Cummins and KWP!

After a competitive pitch Adelaide shops Cummins&Partners and KWP! have been appointed by the Motor Accident Commission (MAC) to its agency panel.

Cummins&Partners will work with MAC to deliver campaigns specifically targeting road safety in South Australia, while KWP! has successfully retained its place on the roster after the acquisition of Clemenger BBDO Adelaide in February.

“We are particularly proud of this win,” says KWP managing director, John Baker. “The mandatory government tender review commenced at about the same time as the acquisition of Clemenger, so it is fantastic to maintain the continuity and long standing relationship that had been established in the previous nine or ten years.”

“It’s a great result for the new team,” says KWP creative director, James Rickard. “Aside from bedding down a new company, growing the business and maintaining the highest standards for all clients, we have been simultaneously pitching for a number of significant accounts. Our staff have been amazing and deserve a great deal of credit.”

KWP! is also awaiting final confirmation of the UniSA and Federal Government’s Department of Foreign Affairs pitches.

For Cummins&Partners the immediate focus is on a new campaign addressing driver distraction.

Cummins&Partners managing director, Bronwen Gwynn-Jones says the appointment is a hugely significant one for the agency, and for South Australia: “We are proud and delighted to be working with Motor Accident Commission, who are acknowledged internationally as leaders in road safety initiatives. We are extremely excited to bring our talent and our strategic approach to the crucial task of making our roads safer in South Australia.

“We thoroughly enjoyed the pitch process, and are honoured to have such an esteemed brand join our agency,” says Gwynn-Jones.

Says Cummins&Partners global chief strategy officer, Adam Ferrier: “We are so excited to be working with MAC on road safety and to bring our behaviour change methodology to such an important cause.”

Says Cummins&Partners creative director, Jason Hollamby: “This is the beginning of a very collaborative, strategic and highly creative relationship. The road safety issues that MAC deals with on a daily basis are international issues for which agencies around the world are finding solutions. As our campaign portfolio grows with MAC, our work will reflect the international standard that is required to make positive change.

“Our agency is attracted to world-class creative ideas that work. This is fundamental to everything that MAC does in relation to road user communication, but it’s also a fundamental part of Cummins&Partners’ creative process.”

The appointment is another significant milestone in the growth of the creative and media agency, which is bucking the trend in the Adelaide market through its expansions, and comes hot on the heels of the appointment of the agency by South Australian Tourism Commission to run creative services for Tasting Australia, and the recent launch of the new Rundle Mall re-brand campaign.