ALDI continues ‘Like Brands. Only Cheaper’ campaign via BMF with a twist in every aisle

Capitalising on the momentum from 2014, BMF has created a fresh series of “Like Brands. Only Cheaper” spots, drawing products from every aisle of the ALDI store.

Says Steve McArdle, managing director, BMF: “We’re delighted to unleash another set of ALDI ‘Like Brands’ ads on a fully suspecting public. They promise to put even bigger smiles on people’s faces as well as a few dollars back in their pockets.”

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Says Cam Blackley, executive creative director, BMF: “We are really excited about this new set of Like Brands commercials. The brief was to stay surprising and I think the range of techniques utilised to bring each idea to life, nailed that.”

Says an ALDI spokesperson: “This latest set of ten ads really emphasises to shoppers that at ALDI you truly can get quality products at low prices throughout the store, it’s not just a select few. The work achieves this in an interesting, yet memorable way.”

The campaign launched on Sunday and will be running on TV and supported by online, social and catalogue.

Executive Creative Director: Cam Blackley

Client Contact: Sam Viney