Aleksandr and Sergei star in new ‘Operation Recon’ spot for Compare The Market via VCCP
Australia’s favourite meerkats are back with a new TVC via VCCP, and they are on a mission to find out why people are still going to comparethemeerkat.com.au looking for private health insurance.
The latest instalment of the hit TVC series, ‘Operation Recon’ opens with Aleksandr in the comfort of his ‘lice’-cream van ordering agent silver fox, a.k.a. Sergei, that the ‘Mission is go!”
Head of IT and head Tea Maker Sergei, who must have been attending spy school on the side, has infiltrated Compare the Market headquarters and pulls off some seriously impressive spy moves to avoid detection as he makes his way around their office.
Filming with his old-school 8mm handycam, Sergei learns that comparethemarket.com.au can help customers find a better deal on their health insurance from a range of leading health funds.
Aleksandr announces that the mission has been accomplished, ordering Sergei to retract. He does so with surprising dexterity and both meerkats are soon safely back inside their undercover van.
‘Operation Recon’ is the third instalment of the Mission Impawsibles campaign, following the release of ‘Undercover Sergei’ in February and ‘Watercoolings’ in March of this year.
The TVC was created by advertising agency VCCP in conjunction with production company, Passion Pictures.
Client: Compare the Market
Agency: VCCP
Creative Director: Dean Hunt
Senior Copywriter: Karen Ferry
Senior Art Director: Emma Morton
Freelance Creative: Matt Smith
Account Director: Eve Murfett
Agency Producer: Amanda Collins
Production: Passion Pictures
Director: David Scanlon
Executive Producer: Katie Mackin
4 Comments
Music score is fantastic. Who composed it?
@Caffeine Fix – Groove Quantize Music & Sound
This campaign is always beautifully produced.
Kudos to the client for going with a hare-brained idea and then sticking with it.
I just love these ads; make me smile every time I see one. They are very slick and you have to watch carefully so that you don’t miss anything funny happening on the periphery.