Australian charity Dress for Success launches first TV and digital campaign ‘Back on their Feet’
The registered charity Dress for Success is launching its first Australian TV and digital advertising campaign to promote its free services helping women in need improve their employability and embark on the journey towards restored confidence and economic independence.
The campaign was created internally by Dress for Success volunteer network with directing and editing by Quentin Field. The styling was done by Donny Galella. Reborn created the digital advertising campaign and media was handled by PHD Australia.
In 2015 Dress for Success aims to help 4000 Australian women by outfitting them in high quality professional attire and by providing practical advice in preparation for job interviews and beyond.
The funds from the www.dfss.org.au campaign will go towards the Career Support Program, which is aimed at providing clients with the skills to help them find a job. It builds on the charity’s core dressing program to help women in need dress appropriately in the workplace by providing help writing a CV, matching clients 
with mentors and by running skill based workshops in areas such as money management, computer basics and mock interviews.
The Dress for Success Back on their Feet campaign features two previous clients Indah and Belinda who told their stories in order to help other women in need also get back on their feet.
The advertising campaign includes a 30 second TVC and digital advertising across numerous media networks in Australia.
Director: Quentin Field
Photographer: Quentin Field
Voice Over: Julia Achilleos
Styling: Donny Galella
Make-up and Hair Styling: Melissa Gigliotti
Digital Creative Production: Reborn
Media Planning: PHD
Studio: Redback Conferencing
Project Manager: Kristin Carlos