After three years Big W set to change direction with move from Saatchi’s to Leo Burnett Sydney

After three years with Saatchi & Saatchi, Sydney, Leo Burnett Sydney has become the agency of record for Big W, one of Australia’s largest retailers.

The appointment marks a change in direction for the retailer, with Leo Burnett tasked with re-positioning the Big W brand in the fast-changing retail landscape.

Says Pete Bosilkovski (left), managing director, Leo Burnett Sydney: “This is a tremendous opportunity to work with an iconic Australian retailer that is currently in the process of transformation.

“As an agency, we thrive on ‘change’ as a brief. This appointment is a huge step in connecting Big W with customers in new ways – giving the brand new meaning, and people new reasons to put Big W first.”

Says Ali Jones (right), marketing director, Big W: “We are excited to be working with the heavily awarded agency, Leo Burnett. It has proven itself to be both a creative and strategic powerhouse.

“It is an important time for Big W as we change our business to bring an exciting and best priced offer to our customers. This partnership will be important in helping us realise our strategy for a new Big W.”