Bob is back on air in new TVC for Builders Academy Australia via Sense, Melbourne

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BAframe3.jpgAfter a successful launch last September, Builders Academy Australia is back on air with a new television commercial via Sense, Melbourne featuring the same character, Builder Bob.

Like its predecessor the latest spot is targeted at working and aspiring tradespeople, inspiring them to reach for legendary heights in building and construction.

“We received a tremendous response to the first ad,” says Gerard Healy, Builders Academy CEO. “Enrolments are up and the number of courses we offer is continually growing. We’re now one of Australia’s fastest growing RTO’s (Registered Training Organisations) specialising in building and construction. It’s time to consolidate our position, and I’m confident our new commercial will have just as much impact as the previous one – if not more.”

“We’re thrilled to work with a client who is not afraid to step outside the box,” says Sense director, David Whiteside. “It has been a privilege to create strategic, attention-grabbing work for Builders Academy and help grow their brand.”

Agency: Sense, Melbourne

Copywriter: Peter Milne

Art Director: Guillaume Roux

Creative Director: Guillaume Roux

Agency Producer: Rebecca Interdonato

Production Company: SceneOn

Director: Andrew Coyle

DOP: Liam Gilmour

Producer: Anne-Maree Shelton

Editor: Trevor Holcomb

Sound: Aaron D’Arcy, Ripon Studios