Cannes Contenders: Havas Worldwide Sydney
May 15 2015, 3:00 pm | | No Comments
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Havas Worldwide Sydney, One Grean Bean, Starcom
The simple shareable idea created for Virgin Mobile Australia by Havas Worldwide Sydney, One Green Bean and Starcom. Under the brand platform of ‘Making mobile better’ and in partnership with food rescue charity OzHarvest, the agencies created a mechanic to allow consumers to turn their mobile into a force for good – by turning a silly mobile behaviour, such as food selfies, into meals for those unable to afford them. To date over 250,000 meals have been created by the campaign.