Cannes Contenders: BMF Australia
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
BMF Australia
Beef is more than a meal it’s the ultimate fuel for life – packed more with protein, iron and minerals than any sports supplement. This film and OOH was part of the campaign that launched the new brand line “You’re better on beef.”
Meat & Livestock Australia / Beef: You’re better on Beef
BMF Australia
Meat & Livestock Australia / Beef: You’re better on Beef
BMF Australia
BMF Australia
ALDI’s Christmas campaign proves The Perfect Christmas, is in fact, the Perfect Aussie Christmas. ALDI celebrates all the great things about an Aussie Christmas through the eyes of a man named Johan who has returned to his small snow covered village Julbacken after a trip to Australia. He brings with him strange tales of a summer Christmas, many of which seem out of place to the somewhat skeptical villagers.
BMF Australia
ALDI has put their unique spin on price comparisons, in a series of retail spots that promote ALDI’s brands as being not only equal in quality to their brand name counterparts, but also a lot cheaper. That quality is judged by a variety of ‘experts’ from a ‘Doctor’ judging laundry powder to a bear in the woods evaluating toilet paper.
BMF Australia
BMF Australia
BMF Australia
Enter ALDImobile. Plans designed to fit whoever you are; be that a data lord, a serial texter or endless talker. Or not. Ultimately eliminating waste and unnecessary stuff you might not even use. Through ALDI’s uniquely wry eye, a pirate, a mime and a woodsman dramatise how ALDImobile plans are designed to fit your specific needs of talk, text and data.
BMF Australia
BMF Australia
BMF Australia
P&O Cruises urges ‘Earthlings’ to be free and move to another world, as it repositions itself under the ‘Like no Place on Earth’ tag line. The TVC seeks to convert ‘Earthlings’ into ‘Cruiselings’ and help them live more freely. You see, Earthlings’ lives have become so busy, so serious; they’ve forgotten what true freedom feels like. It celebrates the types of people who sail with P&O Cruises already: ‘Cruiselings’ and sends a clear message: ‘Be Free Earthlings’.
Meat & Livestock Australia / Beef: Believe in Beef Book
BMF Australia
Beef had lost its way in Australia. False dietary facts resulted in beef losing market share to meats such as chicken and pork. The “Believe in Beef” book was sent to key stakeholders (business partners, CEOs and farmers) to re-invigorate their belief in what beef means to Australia today. The limited edition book doesn’t just speak about its nutritional attributes – the substantial 2.5kg book truly captures beef’s attitude, emotion and tone of voice. The “Believe in Beef” book was the first successful step to re-instilling Australia’s belief in beef.
BMF Australia
Introducing The Beef Oracle – an omnipresence of beef knowledge here to guide the confused, satisfy the hungry and raise Australia’s beef IQ. This real time cooking utility responded to people no matter where or when they needed it with a live-chat website, 1800 number, daily talk show, outdoor, radio and other activation channels.