Cannes Contenders: Clemenger BBDO Melbourne

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

VB: Raise a Glass 2015

Of the 600 young men in the 16th Battalion, 338 were killed in the charge at Bloody Angle in Gallipoli in 1915. Marking the centenary of the ANZAC landing in WW1, the Raise a Glass campaign has a cast of 338 men – one representing each of those fallen men. The VB Raise A Glass appeal began in 2009 and by the end of this year’s campaign, will have donated over $7 million to Australian servicemen and women via the RSL and Legacy.

NAB: Footify Fansplant

How do you take a bigger share of the sponsorship voice of Australia’s biggest football code? By connecting with the most potent motivator of all, our fans’ passion. NAB gave fans the opportunity to use their passion to convert the unconvertible – overseas sports fans. Clems took 5 international sports nuts and dropped them into 5 Aussie Rules-loving families. Australia watched as they taught the international fans how to play, train, umpire, coach and eventually love the game. It worked for footy fans and it worked for the client with people thinking NAB, not Toyota, was the major sponsor of the AFL.

TAC: Strings

Every time a parent gets behind the wheel, their children are watching their behaviour, both good and bad. By the time a child goes for their driving license, their attitudes on the road have already started to form. This campaign marks a different approach for TAC, as ‘Strings’ does not depict a car accident or even use actual cars. Using an intricate rig that linked the father and son, we had professional puppeteers directing our talent. The 60-second and 30-second spots were filmed in single takes, so we required a perfectly timed and synchronised performance from both of them.