Cannes Contenders: The Brand Agency, Perth

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

St John Ambulance First Aid Courses: Burns

Only 8% of people in Western Australia are trained in first aid. So in an emergency, 92% are not equipped to save a life. This campaign vividly dramatises three of the most common emergencies, but with a twist. It tells the stories of people dialling 000, hoping to learn first aid over the phone, while they desperately wait for an ambulance. The intense feeling of hopelessness expressed in these scenes has compelled hundreds of listeners to learn first aid and basic life support skills with a St John Ambulance first aid course.

St John Ambulance First Aid Courses: Bleeding

Only 8% of people in Western Australia are trained in first aid. So in an emergency, 92% are not equipped to save a life. This campaign vividly dramatises three of the most common emergencies, but with a twist. It tells the stories of people dialling 000, hoping to learn first aid over the phone, while they desperately wait for an ambulance. The intense feeling of hopelessness expressed in these scenes has compelled hundreds of listeners to learn first aid and basic life support skills with a St John Ambulance first aid course.

St John Ambulance First Aid Courses: Unconscious

Only 8% of people in Western Australia are trained in first aid. So in an emergency, 92% are not equipped to save a life. This campaign vividly dramatises three of the most common emergencies, but with a twist. It tells the stories of people dialling 000, hoping to learn first aid over the phone, while they desperately wait for an ambulance. The intense feeling of hopelessness expressed in these scenes has compelled hundreds of listeners to learn first aid and basic life support skills with a St John Ambulance first aid course.