CSR Cemintel appoints ZOO Sydney to handle strategic, creative and developmental work

After an intense competitive pitch process ZOO group has emerged as the winner of the CSR Cemintel account. In the context of this win, ZOO has been working on a number of digital campaigns, including website and POS app builds.

Says Ben Thompson, marketing manager for CSR Cemintel: “The digital campaign ZOO has implemented for us on the 9 Dots Awards has delivered the strongest start to date for any previous 9 Dots digital campaigns. The results are impressive.”

In addition to this campaign, a digital brand campaign for Cemintel’s ‘Designer Series’ of wall coverings and building materials is in the works, as well as a complete refresh and rebuild of CSR Cemintel’s core website, including its visualisation and ‘choose’ tools.

Says Sean Cookson, GAD, ZOO Sydney: “We’ve got a lot of experience in this space and really ‘get’ this category, so this is a great win for us. We’re really looking forward to making a difference to the CSR Cemintel brand and business results.”

ZOO Sydney will lead all the strategic, creative and developmental work for CSR Cemintel, with the other agencies in the group being called in to offer their support locally as the agency’s network footprint grows from Sydney, Canberra, Melbourne and Auckland, towards Singapore in the last few months of 2015.

Says Simon Cubbin, Sydney MD and founding partner: “This is the latest of a long list of wins we’ve had in the first half of 2015 – our creativity and culture being the main attributes that consistently set us aside from the rest of the pack. We’re clearly doing something right.”