Cummins&Partners group AD Georgina Pownall lured to GM role at Publicis Mojo, Melbourne

Georgina Pownall has been named general manager of Publicis Mojo Melbourne. She will start at the agency on June 1st.

Most recently Pownall was group account director at Cummins&Partners Melbourne, a role that saw her lead a number of brands including Novartis, CGU Insurance, Dairy Australia, ME Bank, Fonterra and Tourism Western Australia. She has also worked with CHE, DDB, The Campaign Palace and prior to that in marketing at Mattel early in her career.

Says Andrew Baxter, CEO, Publicis Worldwide Australia: “Georgie is a stand out talent and we are thrilled to have her joining the agency. She has a very impressive record in being integral to major new business wins, as well as working with top clients on campaigns that do well in creative and effectiveness awards. She is also a proven team and relationship executive who will fit very well with our Melbourne group operations and capabilities.”

As Pownall joins Publicis Mojo, James Graham will finish his caretaker role at the helm of the Publicis Melbourne group.

Says Graham: “Although my role with Publicis Melbourne has been relatively short, it has been very productive in terms of the team we’ve assembled and the strategic and creative work we’ve been able to do. I am very pleased to have had the chance to work with the agency.”

Other businesses in the Melbourne group include CRM and digital agency Publicis Cubed, mobile specialist Publicis Front Foot and Publicis Loyalty. All the businesses will now directly report to Baxter.

Says Baxter: “James has done a great job leading the agency through transitional times and setting us up for the future with the right structure and talent. The business is in very good shape for Georgie’s arrival as we continue to strengthen our presence and accelerate our focus on this key market.”