Holden NZ appoints Special Group NZ as new creative agency following a competitive pitch

After a rigorous pitch process, Holden New Zealand has appointed Special Group to be its lead advertising agency partner.

Says Marnie Jane Samphier, general manager of marketing, Holden New Zealand: “We are impressed by Special’s all round skills, their team and their fit for Holden. Here at Holden we have an exciting few years ahead of us as we prepare to add an unprecedented number of new vehicles to our range.  And with that comes some important work in evolving the Holden brand to be in the best possible position to capitalise on that expanded line-up. We’re thrilled to have Special on board with us as we embark on that journey.”

Says Michael Redwood, managing partner, Special Group: “Holden is an iconic brand, but they are also relentlessly hungry for marketing innovation. Together we are looking forward to really pushing the automotive category forward.”

Says Teresa Harris, strategic director, Special Group (who joined Special last year from acclaimed US agency Crispin Porter + Bogusky): “It is relatively rare for a brand to have such rich, deep cultural associations. Holden has been part of the lives of generations of Kiwis and as the brand continues to go from strength to strength, we’re excited to be part of the journey.”