Leo Burnett Sydney, Saatchis Sydney + Whybins Melbourne lead Australia at NYF’s finalist round
New York Festivals has announced the 2015 finalists.
Australia has scored a total of 115 finalists with Leo Burnett Sydney leading the Australian agency charge with a total of 16 finalists, followed closely by Saatchi & Saatchi Sydney with 13 and Whybin\TBWA Group Melbourne with 12.
Leo Burnett Sydney was shortlisted for McDonald’s ‘Emlings’ in Branded Entertainment and Digital; McDonald’s ‘McCafe’ in Design; Bundaberg Rum ‘Men Like Us Like Rum’ in Film four times and twice in Radio; Samsung S-Drive in Integrated twice and once in Radio and WWF ‘Poachers’ was shortlisted once in Design, twice in Print and once in the Public Service Announcements category. Saatchi & Saatchi’s ‘Penny The Pirate’ campaign for OPSM was shortlisted a total of 10 times; twice in Branded Entertainment, three times in Creative Marketing Effectiveness; twice in Digital; twice in Direct & Collateral and once in Integrated. Saatchi & Saatchi Sydney’s Toyota Hilux ‘Unbreakable Drivers’ has been shortlisted three times in Film. Whybin\TBWA Group Melbourne scored 11 for ANZ ‘GAYTMs’; once in Branded Entertainment, once in Design, once in Design & Collateral; twice in Integrated; three times in Outdoor and three times in Public & Media Relations. The agency scored one finalist for Medibank ‘Muttaburrasaurus’ in Outdoor.
Other Australian agencies which have performed well include Leo Burnett Melbourne and Clemenger BBDO Melbourne which scored 11 finalist entries each followed by DDB Melbourne with 9, JWT Sydney with 6 and Clemenger BBDO Sydney with 4. CHE Proximity, Arnold Furnace, McCann Melbourne, DDB Sydney and GPY&R Brisbane have all been shortlisted three times; GPY&R Melbourne and Alt.vfx have been shortlisted twice and McCann Sydney, VML Australia, Havas Worldwide Sydney, BMF, The Brand Agency Perth, JWT Perth, Network Ten, Exit Films, Photoplay, The Penguin Empire, Flagstaff Studios and Southern Cross Austereo have all been shortlisted once.
The categories included: Avant-Garde, Branded Entertainment, Creative Effectiveness, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated, Outdoor, Package Design, Print, Public Relations & Media Relations, Public Service Announcements, Radio, and Student. All entries achieving Finalist status are now eligible to earn all levels of awards including Best of Show. Award-winning entries will be announced at the New York Show.
The 2015 New York Festivals competition expanded its global reach with entries received from 89 countries around the world. The United States led with 230 Finalist entries, a 24.5% increase over last year. German agencies saw 163 entries achieve Finalist status. The United Kingdom saw 126 entries move on to the trophy round, a 59.5% uptick over 2014. Australia moved forward to the trophy round with 115 finalist entries, France 85, Brazil 64, South Korea 55, and Swedish agencies achieved 52 Finalists.
A global summary of Finalist entries by region: North America – 278 entries; Central America – 8; Latin America – 99; Western Europe – 529; Eastern Europe – 21; Asia/Asia Pacific – 311; and Middle East/Africa – 50.
The 2015 Grand Jury comprised of 400+ creative directors, executive creative directors and worldwide chief creative officers from 100 countries around the globe determined the finalists through an online judging session and a live collateral judging session. All Finalist entries will move on to the live judging round with the 2015 executive jury, an elite group of global creative officers. The executive jury will convene in New York City May 15- 19th together in one room to judge all mediums through four rounds of judging and select the World’s Best Advertising. The executive jury, using NYF’s patented matrix judging system, will select all levels of awards, Third Prize, Second Prize, First Prize, Grand Prize Award and Best of Show.
The 2015 award winners will be announced at the New York Show award ceremony on May 21st. The gala cocktail party and awards ceremony will take place at Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City. The evening kicks off with a cocktail reception beginning at 7PM followed by the awards presentation at 8PM in the Rose Theater. A celebratory after-party will be held at Stone Rose Lounge, on the 4th floor of Time Warner Center, to toast all of the World’s Best Advertising trophy winners.
2 Comments
So even if everything Leo’s and Saatchi entered got in, they spent minimum 10k each chasing Gunn report points.
GROW THE FUCK UP!!
Sorry to hear you didn’t win anything again mate. Now be a dear and pick your toys up off the floor.