News Corp Australia appoints MediaCom’s Nic Hodges to head of commercial innovation role

News Corp Australia has announced the appointment of Nic Hodges to the newly created role of head of commercial innovation.

Hodges will apply his extensive experience to drive commercial innovation and foster thought leadership with News Corp Australia clients. Reporting to national sales director Sharb Farjami, Hodges starts the role in June.

Says Farjami: “As we build upon our position as Australia’s leading media organisation, genuine innovation and an intimate understanding of our audience and customers’ needs are critical to our ongoing success.

“This appointment is an important step towards realising this. Nic is a seasoned talent who has a clear understanding of advertisers’ needs and a demonstrated capability to develop solutions for them.

“Nic’s impressive background ensures he is well placed to lead our efforts to create compelling communication strategies for our clients that meaningfully grow their businesses.”

Says Hodges: “There’s never been a more exciting time to be in a media company. The landscape is changing daily, with new technology and new behaviours creating massive opportunities. It’s great to be joining a team that understands the landscape, and is looking to lead the business and its clients into the future. I’m really looking forward to being part of it.”

Prior to joining News Corp Australia, Hodges was head of innovation and technology for MediaCom. Previous roles include digital creative director at Clemenger BBDO, and technical director at M&C Saatchi.