OMD/M2M blitzes 2015 Festival of Media Global Awards; OPSM’s ‘Penny the Pirate’ named Campaign OTY; OMD wins Agency Network OTY

OMD has come out on top at the 2015 Festival of Media Global Awards with OPSM’s ‘Penny the Pirate’ via Saatchi & Saatchi, Sydney taking out Campaign of the Year contributing to OMD being named Agency Network of the Year at a prestigious gala dinner in Rome last night.

OMD/M2M’s ‘Penny The Pirate’ scored a total of four Gold Awards in Best Engagement Strategy, Best Entertainment Plafform, Best Use of Content and Best Launch Campaign. OMD also won a Silver in Best Use of Programmatic Technology for Telstra ‘driving a new model for data driven trading’ and a Bronze in Best Launch Campaign for Paper Planes ‘Helping a Little Aussie Film Fly’.

Says Peter Horgan, CEO OMD Australia: “To have achieved such strong global recognition for OMD & m2m Australiaآ’s work is heartening. As an organisation our focus is on proving effectiveness and material results for our clients.”

Starcom MediaVest was the only other Australian agency to secure a Gold for Optus ‘Facebook/Optus ROI study’ in in Consumer Research Award.

MediaCom won Silver in Best Event/Experiential Campaign for Queensland Government ‘Your Future is Not Pretty’ via Play Communications and a Bronze in Best Entertainment Plafform for NBC Universal – Universal Channel ‘Devious Maid Gets Busted: Launch of Devious Maids Season 1’.

UM won a Silver in Best Community Developement for Jägermeister ‘Creatures of the Night’ developed with Society. MEC picked up a Silver in Best Use of Technology for Dynamo ‘Making Dynamo Dynamic’ and MNET Mobile scored Bronze in Best Use of Technology for Kia ‘Game On’ developed with Initiative Media, Innocean Worldwide.

Specifically created to provide a platform to promote the best in class work globally, The Festival of Media is the only awarding body that is dedicated to the evolution of media and honours best in class media thinking and communications.

VIEW THE FULL LIST OF WINNERS