Publishing group Hachette Partworks appoints MediaVest and Kontented; parts ways with PHD

MediaVest has won the Hachette Partworks account in partnership with content creation company Kontented, effective immediately.

The win was without a pitch and will see MediaVest and Kontented provide a seamless, full service solution in Australia and New Zealand. PHD is the incumbent agency.

Hachette Partworks Ltd is part of Hachette Livre, Europe’s largest publishing group, with nearly 200 years of publishing expertise.

Says Sue Squillace, general manager, MediaVest: “I am thrilled to work with the team at Kontented to deliver new and innovative solutions to a client that has such a loyal customer base, and is content and data rich. With our content, digital and technology offering we have never been more ready to get closer to Hachette’s current and new customers.”

Says Kate Edwards, founder and managing director, Kontented: “Modern marketing centres entirely around collaboration and we are really excited to add another amazing client to our full services creative ranks. Hachette Partworks has a track record as a market and industry leader and we look forward to working with them and MediaVest as true partners to bring to life some innovation and great thinking to the category.”