RAC Roadside Assistance makes Bad, Worse, Better in new campaign via J Walter Thompson
J. Walter Thompson Perth has launched a new campaign for RAC Roadside Assistance. The work addresses drivers who don’t believe they’ll break down, by reminding them that RAC makes a bad situation better for more than 8000 drivers a week.
J. Walter Thompson Perth Creative Director Dav Tabeshfar said: “The ‘Bad, Worse, Better.’ idea lets us talk about the cold, hard breakdown stats, then gives us a lovely little glimpse into the more intimate anxiety that RAC Roadside Assistance rescues us from.”
The campaign features two 30-second TVCs, radio, outdoor and digital. The TVCs were directed by Matt Kamen at GoodOil Films.
Creative Credits:
ECD: Simon Langley
CD: Dav Tabeshfar
Creatives: Elliott White, Patrick Allenby, Dav Tabeshfar
Agency Producer: Paul Friedmann
Account Director: Tammy Hackett
Account Manager: Lucy Stoelwinder
Executive Planning Director: Angela Morris
Planner: Celia Garforth
Client: Danielle Olbromski
Production Company: Goodoil Films
Producer: Llew Griffiths
Director: Matt Kamen
Sound: Brainestorm
Post Production: Method
7 Comments
Nice work Dav
Nice little smile for an insurance ad.
Right on. I dig them
that’s bad.
Love it
I am w/ Toast. Fun.
work that simply speaks for itself.