Scenic Tours highlights its Scenic Europe River Cruise in new global campaign via Bloke, Sydney

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Screen Shot 2015-05-11 at 8.01.59 am.jpgScenic Tours has launched a new campaign showcasing its Scenic Europe River Cruises titled ‘Wonders Never Cease’ via Sydney creative agency BLOKE.

Says Mike O’Rourke, creative partner, BLOKE: “Scenic have undergone a global rebranding exercise to better reflect their luxury positioning, and this 90sec wonder-filled TVC is just the beginning.”

Renowned Australian director, Justin McMillan brought real feeling of scale and grandeur to the film, delivering a truly wonderful travel experience that clearly positions Scenic as the luxury leader in the highly competitive Europe River Cruise market.

Says Michelle Black, general manager – sales & marketing, Scenic: “We invite all our guests to ‘never lose their sense of wonder’. The BLOKE team have done a great job of bringing this to life for us.”

Alexandra Hay and Rabbit Content handled the production, which involved Getaway presenter Catriona Rowntree on board to film walkthrough video, a still-life photography crew, a lifestyle photography crew, a 3D walkthrough crew, as well as an online content crew – all working alongside the TV film crew.

Says O’Rourke: “We’re thrilled with the result. Considering how many production teams were on board we made the right choice in Rabbit and their Hungarian friends, Film Reaktor.”

BLOKE’s portfolio spans across a diverse range of clients including the Australian National Maritime Museum, Mt Hotham Ski Resort, Gerni and McGuigan Wines.