Skoda Australia talks to the ‘born curious’ in its latest national campaign via DDB Sydney

Škoda Australia is looking for those who are ‘Born Curious’ in its latest campaign developed by DDB Sydney – the agency’s first work for the brand since being appointed earlier in the year.

The campaign introduces the new Octavia Scout 4×4 into the market and Škoda Australia director, Michael Irmer, recognises the brand’s challenge, as a relatively new contender, to build awareness and consideration in the Australian market.

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Says Irmer: “The opportunity for us is to do something different – to stand out in a cluttered category among larger brands with greater awareness.”

Since Roman times they have used pigs in Europe to search and discover precious and prized black truffles. The metaphor won’t be lost on a potential Škoda buyer who pride themselves on discovering brands, products and experiences, hidden gems that sit outside the mainstream.

DDB creative partner, Simon Veksner, said the agency relished the opportunity to take on the challenge presented by Škoda.

Says Veksner: “Škoda makes great cars but is looking to build awareness in Australia. Their team gave us a fantastic brief to find an ownable place in a crowded market. We found that Skoda drivers love to research everything. They’re not superficial people. So the goal here is to appeal strongly to a targeted group of people you might call independent thinkers. We think this idea will resonate well with them.”

The campaign will be featured on television, digital and social from Sunday, May 17.

Production Co:  Robber’s Dog

Retail & Digital Manager – Andrew Younis