Whybin\TBWA’s David Roberts: how game theory can double your chances of getting into creative

By David Roberts, senior copywriter at Whybin\TBWA and Miami Ad School, Sydney instructor

Often reserved for advanced mathematics, stock forecasting or trying to pick up women, game theory has one other important use. Getting you into a creative department.

Let me explain. Game theory is the study of strategic decision making. Specifically, how other people’s decisions affect your decisions.

If you’re burning to get into creative, your first choice is what discipline to specialise in: art direction or copywriting.

Before you make that decision, here’s something you should know: Miami Ad School, the world’s number 1 advertising school, receives twice the enrolments for art direction courses compared with copywriting ones.

That means twice as many junior art director graduates. Twice the junior art directors queuing up to see recruiters. Twice the junior art directors hoping to get their folio sites loading up on an ECD’s mac.

And every one of them is useless without a copywriter to team up with. 

You see, junior art directors are like frozen yoghurt shops. There’s too many of them for the needs of society. And just like just frozen yoghurt shops, only half will survive their first winter.

According to game theory, getting into creative is a contest. Other aspiring creatives are your opponents. Now you know the strategy that a majority of them are choosing. You also know that places in Miami Ad School’s introduction to Copywriting Portfolio course are strictly limited. Your move.

To find out more about the copywriting course, click here.

To find out more about fro-yo franchise opportunities, click here.

More about the course:

The 10-week Crash Course in Content Creation is an introduction to the school’s Copywriting Portfolio course. It will be held during the school’s winter quarter, starting on 6 July. Classes will be taught from 6pm to 9pm, Mondays to Fridays. The school is located in the former offices of ad agency Naked Communications in Surry Hills. Crash Course students who decide to continue in the Copywriting Portfolio course will receive a credit for the 5 classes.

The course will teach 5 classes:

1.    Scriptwriting – taught by Will Edwards, associate creative director at JWT

2.    Short & Sweet (headline writing) – taught by David Roberts, senior copywriter at Whybin\TBWA

3.    Pop Culture Engineering (content creation) – taught by deputy creative director at Clemenger BBDO

4.    Product Creation – taught by James Theophane, group creative director at Saatchi & Saatchi

5.    It’s a Mobile World (mobile marketing) – taught by Chris Little, digital CD at M&C Saatchi

The course has ten places available. Tuition costs are $5,500. For a full description of the classes, click here. To enrol in the course, contact Helga Diamond at Helga@miamiadschool.com.