Yealands Family Wines picks Special Group NZ as global design and advertising agency partner

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PY Wines Marl-NZ_COL.jpgAfter a strategic pitch process, Yealands Family Wines has appointed Special Group to be its global design and advertising agency partner.

 

Says Michael Wentworth, Yealands general manager of marketing: “We are impressed by Special’s holistic design and advertising capability. As a global business we’re also excited about their team’s broad international experience, and the success of their office in Australia – one of our key export markets. Culturally too, they just seem a great fit for Yealands.”

Says Michael Redwood, managing partner, Special Group: “Yealands is a seven-year old company on a mission. Already the sixth largest wine producer, they are both the world’s most sustainable wine company, and producer of the world’s best Sauvignon Blanc (International Wine Challenge – 2012). We’re honoured to have been chosen as their marketing partner.”

 

Says Teresa Harris, strategic director, Special Group: “Wine at its heart is all about provenance and storytelling, and the Yealands brand is full of incredible stories. We believe that together we have the substance to create a truly world-famous New Zealand brand.”