ALDI supermarkets extends ‘Like Brands. Only Cheaper’ campaign into radio via BMF Australia

ALDI supermarkets and BMF have extended its successful ‘Like Brands. Only Cheaper’ television campaign into radio.

The campaign visually compares ALDI’s brands and low prices against well known grocery brands in an irreverent way.

But how do you compare two similar products on radio when you can’t show or name the competitive brand?

Solution: You give it an alias.

PLAY THE NICHOLAS SPOT

PLAY THE PATRICK SPOT

PLAY THE BETSY SPOT

Executive Creative Director: Cam Blackley

Client Contact: Sam Viney