American Express promotes ‘Amex Offers’ platform in new campaign via Ogilvy London
American Express has today announced the launch of amexoffers.com.au – a one-stop shop for card members to access a new range of everyday offers from the retailers they love.
The launch is supported by a multi-channel above-the-line campaign led by a TVC via Ogilvy London, with the campaign running across digital, mobile and social media.
The new digital platform provides a unique and discreet way to save at some of Australia’s biggest store brands including Harvey Norman, David Jones, Liquorland, Country Road, 7-Eleven and Woolworths (available 2 June). Offers are selected and ranked based on individual relevance and are activated at the click of a button. There’s no need to print off coupons or enter codes. Once an eligible purchase has been made, customers instead enjoy direct credit back onto their statement.
During the offer period, card members have more than 300,000 chances to save, with new retail partners joining every month.
Says Dean Chadwick, vice president consumer acquisition & loyalty at American Express:
“American Express is the only credit card provider to give customers the ability to save offers directly to their card. We know Australians are value-driven spenders, motivated by in-store discounts, offers and deals, so we have partnered with some of Australia’s most popular brands and launched Amex Offers, making it easy for us to reward Card Members in a seamless way when spending at their favourite stores.”
Amex Offers also provides retailers with the ability to drive new business and increase average transaction spend, without having to invest in employee training, signage or system changes.
Says Chadwick: “We are able to tailor each offer depending on the retailer’s business objective, such as increasing repeat spending or growing average basket size. Using algorithm-based scoring, offers are targeted to customers through relevant channels, and we also provide full campaign analytics allowing retailers to review results. Given that each offer is based on a pay-on-performance structure, retailers have full control.”
Agency – Ogilvy London
Associate Creative Director – Brenton Bleechmore
Head of Copy – Jon Tompkin
Senior Art Director – Steve Babbage
Copywriter – Mark Barwald
Managing Partner – Michelle Holland
Account Director – Ben Frost
Account Manager – Garry Lau
Senior Strategist – Melissa Warren
3 Comments
Reminds me of the beautifully animated Amex TVC spots that “Add a Dog” from Paris produced years ago:
https://www.youtube.com/watch?v=-OTswG37cFA
https://www.youtube.com/watch?v=12G28hixErc
Wow. That’s pretty cheap animation compared to the ones Kunzel and Degas did to invent the whole look of the Amex animated style. Animation is more than a few nice style frames.
What a commendable work you have done, with simplest of language. I can’t resist myself to leave a comment and trust me it’s hard to impress me.
3d