The Glue Society’s Gary Freedman shoots new 90-second film ‘Lift’ for HSBC via Grey, London
June 12 2015, 4:14 pm | | 5 Comments
Leading Australian creative group The Glue Society’s Gary Freedman has just finished creating a new 90-second film called ‘Lift’ for HSBC through Grey, London.
In Australia, The Glue Society is represented for film direction by Revolver – and by Will O’Rourke for the direction of unconventional projects beyond film.
5 Comments
Beautiful work…. Excellent
Yeah, great message. Remain a corporate slave all your adult life.
The perfect bank ad.
I think Ben Kay said it best…
http://ben-kay.com/2015/06/it-doesnt-matter-if-you-make-a-nicey-nicey-ad-for-hsbc/
I expected the line to say don’t spend your whole life at work, or don’t wait for life to start. (except that I knew it was for HSBC) More interesting than all the current garbage on TV though.
Ok so HSBC are cutting 8,000 jobs in the UK, apparently set to close 100 branches and even change their name as well as entirely re-brand as a result. Yet they release this commercial which would have cost a decent chunk of change in itself. Disgusting.