Australia scores one Silver and one Bronze in the Cannes Branded Content + Entertainment Lions

Australia has scored one Silver Lion and a Bronze Lion in the Branded Content + Entertainment Lions presented tonight in Cannes.

Traffik Sydney has scored a Silver Lion for Samsung Australia ‘Samsung Slideliner’ and DDB Group Melbourne has scored a Bronze Lion for PZ Cussons ‘Radiant Return’.

VIEW THE WINNERS – Branded Content & Entertainment Winners.xls

In Branded Content & Entertainment there were 63 Lions, however a Grand Prix was not awarded.

Jury President, David Lubars, Chief Creative Officer, BBDO Worldwide, said that this year the jury had been unable to find “a unique element that we will still be talking about in 10 years’ time,” which he attributed to the developing nature of the discipline. “The lack of Grand Prix demonstrates that this is a maturing industry where advertisers and agencies are still learning how to make credible branded content.”