Campbell’s Real Soup Base range heats up winter with new consumer campaign via 31ST:SECOND
Campbell’s lead shopper marketing agency, 31ST:SECOND has developed a consumer campaign for its new Real Soup Base range, right in time for winter. Campbell’s is encouraging Australians to create delicious and wholesome midweek meals with their range of exciting new varieties.
Brand participation agency, 31ST:SECOND have created a launch campaign with a range of creative shopper elements, to entice consumers to create delicious soup in less than 30 minutes with Campbell’s Real Soup Base.
To attract consumers’ attention and encourage them to try the new Campbell’s products, 31ST:SECOND have developed creative in-store point of sale for in-aisle, off- location and shelf including displays, banners and demonstration stands. The agency has also created retailer communication materials including digital banner, magazine and catalogue ads.
Says Adele Te Wani, director, 31ST:SECOND: “31ST:SECOND are thrilled to be working with Campbell’s on bringing to life this new and delicious Real Soup Bases through the rollout of a very tailored and creative campaign across both in-store and digital.”
The Campbell’s Real Soup Base varieties include Asian, Italian and Moroccan. The campaign is now live in all Woolworths and Coles across Australia.
2 Comments
I have tried 4 Woolworths & Coles stores (Batemans Bay & Nowra NSW) & Campbell’s Real Soup Base Moroccan isn’t available. Can you please let me know where I could purchase it?
I too have been to my local Woolies and Coles stores in Dapto, near Wollongong NSW, but cannot find Campbell’s Real Soup Base Moroccan. Can you please advise where I can purchase it.