Cannes Contenders: Clemenger BBDO, Wellington

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

NZTA: Tinnyvision

Tinnyvision: a group of guys sharing their stoner sessions on Snapchat. Add them. Get snaps. Watch them, and they disappear. No incriminating evidence.

NZTA: Mistakes

Speed is still the number one killer on New Zealand roads. But most speeders believe they’re skilled enough to drive over the limit, and that it’s everyone else who’s the problem. This idea needed to sell speeders on the idea of slowing down, in a way they couldn’t argue with. Category: Creative Effectiveness.

NZTA: Community Speedo

You may be a competent driver, and you may only be going a few k’s over. But when you speed, it doesn’t just affect you. If something goes wrong, your speed affects the people around you. So if they could control your speed, what would it be?