Cannes Contenders: MEC Sydney
June 19 2015, 10:20 am | | 1 Comment
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
MEC Sydney
This campaign tapped into the muddy roots of kids sport to reach the most passionate supporter of all: Mum. Dynamo partnered with the biggest sports website in the country – Fox Sports Pulse – to deliver 1.2 million personal messages to connect directly with the 1.7million parents visiting every week to view fixtures and results.
1 Comment
Definitely shonky. The video should be cut by two thirds ….it’s basically the same lame gag repeated endlessly.