Cannes Contenders: Saatchi & Saatchi NZ

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

ASB: Best ball boys in the world

ASB is a bank with a history of firsts in NZ. For the ASB Tennis Classic sponsorship, how could the bank deliver another world first? By creating a whole new breed of ballboy – three ridiculously loveable dogs, trained for a match featuring Venus Williams.

Tui: Catch a MIllion

60,000 fans became walking, talking billboards for the Tui, with t-shirts that gave them the chance to win $100K for a clean, one handed catch. Stadiums turned orange, commentary teams gushed, and it changed the way people watched the game. Category: Creative Effectiveness.

NZDF: Force Fit

The quality of recruits was dropping in an increasingly unfit and overweight NZ. Where could the Defence Force find motivated, fit recruits? With Force Fit – the world’s first fitness app designed to recruit for the army.