Case Study: How NZ Breast Cancer Foundation and Colenso BBDO created a cream to help women check themselves regularly for lumps

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breast cream hero (1).jpgCase Study: Around half of breast cancers are detected outside of mammogram screening, but 70% of women don’t check themselves regularly. Women need to change this behaviour.

 

So rather than developing just another awareness campaign, Colenso BBDO worked with the New Zealand Breast Cancer Foundation and natural beauty products brand Skinfood to launch Breast Cream – a product that made breast checking a potentially life saving new beauty routine for thousands of women, whilst putting the message about the importance of getting to know your breasts directly in womens’ hands.

 

Creative Chairman – Nick Worthington

Creative Director – Levi Slavin

Senior Art Director – Kristal Knight

Senior Copywriter – Rachael Macklin

Copywriter – Hannah Habgood

Business Director – Hannah Watson

 

Production Partner

Skinfood – Alex Gage-Brown 

 

Client

New Zealand Breast Cancer Foundation – Evangelina Henderson