DDB Sydney team Sick Schticks finishes in third place overall in Young Glory’s 2014/15 season
CB Exclusive – The Asia-Pacific region has dominated the 2014/15 season of the Young Glory, with teams from Singapore taking first and second and the Sick Schticks team from DDB Sydney placing third overall.
The 8 month-long annual awards show sees teams from around the world respond to a different brief each month, in an effort to find the globe’s most ‘creatively consistent’ emerging talent.
The Sick Schticks team consisted of Christian Tough, Trong Ronakiat, Iphigenia Kacopieros, Salah Ben-Brahim, James Sexton, Harry Towle and Josephine Burns.
Judges this season came form agencies including Droga5 New York, 72andSunny Amsterdam, AKQA Shanghai, and DDB Worldwide’s Global CCO Amir Kassaei.
Standings on the leaderboard came down to the final round, with a brief from Lowe Profero Australia ECD Ashadi Hopper for Plus One – a charity initiative spearheaded by the band Arcade Fire.
This season’s winning teams in both the Student and Professional category were then flown to the C2 conference in Montreal, Canada, to present their ideas on stage in front of thousands of delegates and Arcade Fire themselves.
Says Brendan Graham, co-founder, Young Glory and current ADMA Young Creative of the Year: “It’s great to see young talent competing from every corner of the globe. Australians have always been a force in Young Glory along with Swedes and North Americans. But the last few years have seen teams from places like Singapore, India, Indonesia, Portugal, Brazil, Hungary and Russia really punch above their weight. Anyone, from anywhere, can win this thing.”
The Young Glory 2015/16 season will begins Sept 1st.
6 Comments
Interesting to note how teams have been stacking in multiple entries in each round. (Within the rules of course).
If you’ve got 7 people each submitting ideas it makes it pretty hard chop for your average 2 person creative team to compete.
As an idea, what if it was just one entry per team per month?
Those international flights could get a bit expensive for the organisation if someone puts together a 30 person team.
http://www.youngglory.com/leaderboards/2014-15/
Not when only two of the team still actually work at DDB.
Hey GK,
Thanks for your comments. We’ve also noticed the multiple entries/bigger teams aspect and will course-correct next year by setting the max number of members in a team to two people.
That said, the gold and silver winning teams only had four people, which isn’t a huge number either. They just put in a big effort to win.
Cheers,
Rafik
Hi Rafik,
You’re right. The team that won gold and silver did put in a big effort – they would enter up to 15 ideas for each brief which is ridiculous! Junior Creatives need to learn how to review their own ideas.
It shouldn’t matter how many people work on an idea. The best ideas come about when people collaborate.
Great work Sick Schticks!
@Rafik
Right problem, wrong solution.
Just cap the number of entries per team.
Two ideas max.
Reward quality (1 x Gold-worthy idea).
Not quantity (5 x Finalist ideas)
Problem solved.
I competed in Young Glory the first year it ran (ended up coming second overall in the pro category) and I’ve been following it ever since.
Even though it’s within the rules it’s not cool seeing huge teams spamming the comp with five plus entries each month.
It’s a good move limiting it to teams of two next year but I’d also consider limiting the number of entries to one. (I don’t enter anymore, I just think it’d be a better competition if it wasn’t an idea sweatshop.)