IAA welcomes two new board directors; VivaKi Australia’s Sarah Keith and Adobe’s Paula Parkes
The International Advertising Association (IAA) Australia chapter has today announced the appointment of two new board directors – Sarah Keith (left) and Paula Parkes (right).
Keith is the new head of VivaKi Australia where she leads its trading unit and oversees future technologies and marketplace strategies. Keith has more than 20 years’ experience in media and communications, and joins VivaKi from her most recent position at Network Ten as head of revenue strategy.
Parkes is the Asia Pacific director of marketing for Adobe’s Digital Marketing business. During her career she has worked and lived in the UK, Australia and New Zealand. Parkes brings more than a decade of experience in technology marketing, previously holding senior roles at SAS and as marketing manager for Asia Pacific at Objective Corporation.
The IAA Board is comprised of representatives from key sectors of the industry including media and creative agencies, advertisers, media, public relations and the academic sector, which reflects the IAA membership composition across more than 40 countries worldwide.
Says Heather Leembruggen, IAA president and chair: “We are delighted to welcome Sarah and Paula to our Board and both bring a great depth of experience and insights that will benefit the IAA’s activities this year.
“The Board’s professional know-how and input will shape the IAA’s exciting program this year on all levels – senior, young professionals and tertiary education.”
The IAA Board of Directors for 2015 is:
Heather Leembruggen, managing director, Communications Plus (IAA president & chair)
Adam Donnelley, managing partner, DDB
Martin Hadley, director client services, Starcom
Nicole Milward, partner, Joy Agency
Sheba Nandkeolyer, CEO, MultiConnexions
Rowena Newman, head of media ANZ, RB
Martin Williams, lecturer advertising, marketing & corporate communications, UTS
Chelsea Wymer, national trade marketing director, Fairfax Media
Rochelle Burbury, principal, Third Avenue Consulting
Sarah Keith, head of VivaKi Australia
Paula Parkes, director of marketing, Adobe Digital Marketing, Asia Pacific.
The IAA is hosting several events this year, including the IAA Thought Leadership Forums, Young Professionals events and the annual IAA Big Idea challenge.