Leo Burnett Melbourne scores three FAB Awards at the 17th annual FAB Awards held in London
The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last night at the quintessentially British – The Hurlingham Club in London.
The black tie and posh frocks affair was held in honour of the nominees and winners of The 17th FAB Awards, which recognises outstanding creative work done for the global Food and Beverage Industry. Leo Burnett Melbourne was the only Australian agency to score FAB Awards.
Leo Burnett Melbourne scored three FAB Awards; one for Maxibon ‘Maxibon Hangryman’ in the Sales Promotion category and two for Slurpee ‘Slurpee Xpandinator’ in Sales Promotion and Advertising Effectiveness categories.
The night’s big (FABulous Awards) winners were as follows:
FABulous Award across Packaging Design, Retail Environment, Logo Design Brand Redesign & Brand Identity
• Nongfu Spring – Premium Mineral Water by Horse, London
FABulous Award across Press, Poster/OOH, TV & Cinema, Ambient & Radio
• Jardiland – Dog Fat Pants by Rosapark, Paris
• Whiskas – Maps Campaign by AMV BBDO, London
• Sainsbury’s – 1914 by AMV BBDO, London
• Snickers – Brady Bunch by BBDO, New York
FABulous Award across Direct, Collateral & POS, Guerrilla, Sales Promotion, Integrated & Experiential
• DIA – Novelized Recipes by Leo Burnett, Madrid
• Lidl Private Label Milk – Bosse’s Milk by INGO, Stockholm
FABulous Award across Interactive, Online, Digital & Best use of Media
• Pepsi Max – Unbelievable Bus Shelter by AMV BBDO, London
AMV BBDO was named The Google FAB Agency of The Year, winning a phenomenal fourteen nominations across the various categories, bagging ten FABs and three FABulous Awards on the night.
Says Ian Pearman, chief executive, AMV BBDO: “It’s been an amazing night. Because of the clients we have it’s been an important set of awards for us. This is the pinnacle of success for anyone who works in food and beverage. To win in so many sub-categories of this industry is incredible. Success for such a range of brands and disciplines is terrific and we couldn’t be prouder.”
Mars, Incorporated went home with The Google FAB Brand / Marketer of The Year Award, after bagging a phenomenal 16 nominations across the various categories and winning seven FABs and two FABulous Awards on the night.
The confectionery giants were recognized for multiple projects done in markets around the world, including USA, UK, Canada and the UAE.
Says Bruce McColl, global chief marketing officer at Mars, Incorporated: “At Mars, we believe in the power of creativity to drive results for our business, which is why the 2015 Google FAB Brand / Marketer of The Year Award is so important to us. We are extremely proud to accept this prestigious award, which recognizes the industry leading innovation and creativity of our Associates, our brands and our agency partners.”
A full list of Nominees and Winners can be viewed here.