McCain Australia launches two new TVCs with Guilty’s Edwin McGill via Whybins, Melbourne
McCain Australia has collaborated with Whybin\TBWA Melbourne and director Edwin McGill from Guilty to yet again produce a spectacular campaign for the McCain gourmet range of Ultra Thin Crust Pizzas and New McCain Roast Potatoes.
In keeping with the McCain Food Australia’s light-hearted and fun advertising, Baldwin and McGill have managed to complement this tradition with some absurdities, which are sure to entertain.
Says Bruce Baldwin, senior creative, Whybin\TBWA Melbourne: “Bravo McCain for not only buying entertaining ads, but demanding them. And Edwin, for his brilliant direction” commends Baldwin.”
Says McGill: “It was a real pleasure collaborating with Bruce Baldwin and the brilliant folk from Whybin/TBWA Melbourne. It’s not every day you get to work on such a fun and irreverent campaign, not to mention one with a Yeti.”
Client – McCain
Marketing Director – Mike O’Brien
Marketing Manager – Potato, Veg, Fruit – Angela Thorpe
Senior Brand Manager – Meals – Jennifer Aitchison
Marketing Manager – Pizza & Meals – Katrina Wilson
Product Manager – Potato – Pamela Carrigg
Product Manager – Pizza – Jess Foley
Assistant Product Manager – Pizza & Meals – Rebecca Draper
Agency – Whybin/TBWA Melbourne
Senior Creative – Bruce Baldwin
Director – Edwin McGill
Producer – Jason Byrne
Head of Broadcast Production – Margot Ger
Chief Operating Officer Senior – David Clemen
Account Director – Jo Hardy
Production Company – GUILTY
12 Comments
They took the ham off those pizzas and used it all in the ad.
That’s the most well worn path in Advertising.
Very nicely filmed. But like sweet, tasty warm air
Terrible work, the naff rubber Yeti hand, at the end is just gob smackingly bad.
More Chz on screen than on the pizza
so lazy
Nice!
Looks beautiful, solid performances the full package in my view.
Nice one! Looks like an american super bowl ad.
The idea is pretty whatever but dam it’s well filmed!
Looks beautiful, solid performances the full package in my view.
Please come in. Your time is up.