Mt Hotham Ski Resort launches new repositioning campaign via Sydney creative agency BLOKE

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Hotham DPS_resize.jpgMt Hotham is being firmly positioned as the Ski Resort for the serious snowsports enthusiast via Sydney creative agency, BLOKE.

Says Mike O’Rourke, creative partner at BLOKE: “Hotham is Victoria’s highest Ski Resort with a reputation for having the best and most challenging terrain in Australia. This campaigns taps into the need of every aspiring skier and snowboarder to push themselves harder and test their limits.”

The TVC is shot from an advanced skier’s POV as they ski through the iconic terrain of Mt Hotham. The hi-tech graphic technique displayed through the goggles gives an edgy, contemporary feel. And the reality is most skiers these days have some sort of wearable device tracking their performance on the mountain.

Says Anthony O’Shea, head of marketing, Hotham & Falls Creek: “BLOKE have brought a very insightful and original approach to all their work with Hotham, and this TVC captures the spirit of the place perfectly. The idea is also very flexible and will allow us to show the amazing skiing and snowboarding available on the mountain as the season progresses.”

BLOKE is a full-service creative agency with a portfolio that spans across a diverse range of clients including the Australian National Maritime Museum, McGuigan Wines, Gerni and Scenic Tours.