The Royals appoints planning director Michaela Futcher and comms director Andrew Reeves

The Royals has announced the appointment of two key senior strategic hires, bolstering the agency’s planning and communication thinking prowess. Michaela Futcher joins as planning director based out of the Sydney office and Andrew Reeves takes up the role of communications director in Melbourne

Futcher joins the agency after having recently departed Droga5 after nearly four years as senior strategic planner, and most recently strategy director. She is a highly-respected and awarded planner having won gongs for her work on Tiger Beer, Qantas and United Nations. She drinks tea, speaks Mandarin and can draw.

Reeves brings with him extensive experience in creative and media agencies alike, including most recently, Naked. His concoction of communication and brand thinking will have him cracking integrated problems across a range of Royals clients. Reeves is good at both Powerpoint AND Keynote and signs up to betas for everything.

Says Dave King, strategic partner, The Royals: “We feel privileged to have two such highly talented, strategic heads joining us at a really exciting time in The Royals’ evolution. Both could have chosen from a bunch of different places to further their careers but I think, as an agency, our ambitions aligned with theirs and they picked up on the infectious enthusiasm that exudes from a creative agency in a time of real momentum.

“Combined with our existing strategy resources it forms a pretty powerful offering to our growing Client base.”

These appointments come on back of recent continued business growth including Sensis, Deakin Uni, MRC, Momentum Energy and Google.