Tooheys tells the ‘Tale of Two Brothers’ in new online video launch via Infinity Squared
To celebrate the refresh of the Tooheys identity, Infinity Squared was asked to tell the story of the brands founding forefathers, James and John Toohey… the Toohey’s Brothers. Director Melvin J. Montalban, took a live-action typography approach to bring this to life.
This involved the crafting of specific words from the narration into standalone pieces to feature throughout the film – which was done in collaboration with a variety of artists and craftsmen from around the country.
Director: Melvin J. Montalban
EP: Dave Jansen
Managing Partner: Tom Phillips
Business Director: Sam Warfield Smith
Senior Account Manager: Alex Budge
Producer: Amy Jarman
Creative / Designer: Chloe Yeung
DOP: Campbell Brown
Production Assistant: Gwendolyn Jimenez
Client: Michelle Zundell
1 Comment
is hipster money worth more than bogan money? Someone should make a graph and show the marketers the comparison and size difference. Solve their problem.
Its a really nice spot though. Beautifully shot and structured.