We Are Social redraws the globe according to Cannes; launches interactive ‘Cannesogram’
Global agency We Are Social is celebrating Cannes creativity with an interactive cartogram, presenting the past ten years of the Cannes Lions according to the countries that have won them.
The agency has developed the ‘Cannesogram‘ to show which countries have been most successful across a number of key categories at the awards. The countries are displayed with a combination of colour and size changes according to how successful they have been in the revered adland awards.
Says Suzie Shaw, managing director, We Are Social, Australia: “The Cannes Lions Festival of Creativity continues to set the benchmark for industry excellence. The evolution of the awards as a truly global representation of creativity can be seen in the cartogram. While the US and Europe are still creative powerhouses, the rise of new creative contenders in South America, Africa and the Middle East reflect the globalisation of creativity and the increasingly connected nature of communications. This is particularly true with socially-led creative thinking, which has connected brands and their audiences as never before.”
Hovering the cursor over a specific country brings up its record of Cannes Lions wins – Grand Prix, Golds, Silvers and Bronzes. Users can also drill down into the various categories represented in the Cannes Lions: International Festival of Creativity and use a timeline to find out which countries were most successful in specific years.
James Nester, creative director at We Are Social, and a Cannes Lions Cyber judge for 2015, said the exercise provided an illuminating insight into global creativity.
Says Nester: “There’s always a lot of debate about which countries do best at Cannes. So we thought we’d use data to show the world according to Lions wins. It’s fascinating to see how fast the creative landscape has changed. And it’s revealing to see that different countries consistently own different categories.”
We Are Social’s interactive cartogram is based on data from Cannes Lions: International Festival of Creativity, between 2005 and 2014. Among the interesting patterns it reveals are:
· Cyber is consistently dominated by the US, Europe and Japan.
· Film is still a category the UK rules, alongside the US.
· Outdoor is ruled by Brazil, with Europe also performing consistently.
· The UK and Europe have been doing well in the relatively new category of PR.
· Brazil rules in terms of press.
· South Africa is the king of radio.
· Awards have been more widely spread as the decade progressed. While US remains strong, countries like Russia, Turkey and the UAE have made it on to the map. South American countries have also shown in a post-2011 spurt.